Turn your ad and store numbers into a clear decision.

AdVerdict connects your Meta Ads and Shopify data and tells you when an ad should be killed, watched, kept, or scaled — and explains why. It isn’t here to promise you’ll get rich. It’s here to help you make faster, more consistent advertising decisions based on your own data and rules.

See AdVerdict in action

Stop guessing which ads to kill.

AdVerdict analyzes your advertising performance and turns your data into clear decisions: KILL, WATCH, KEEP or SCALE.

Your Ad Decisions
Sample data
ExampleIllustrative example — not your real data

Connect your Meta Ads and Shopify accounts to see your own real numbers here.

Total Ads
12
Active Ads
7
Inactive/Off Ads
5

Example recommendation

Kill

Ad Creative 1

Linen Dress — Prospecting · Broad US 25-54

Why: Kill Rule 2 triggered — this ad met all of its conditions without generating meaningful conversion activity.

Spend
$51.00
ATC
2
Purchases
0
Revenue
$0.00
CPA
—
ROAS
0.00x
Recommended action

Pause this ad

View Ad

Once connected, AdVerdict will turn your Meta Ads + Shopify data into clear actions, so you know which ads to kill, watch, keep or scale.

No account needed. The demo uses fictional sample data only.

What each verdict means

  • Kill

    The ad has spent enough without earning its keep. Pause it before it drains more budget.

  • Watch

    Too early, or no rule clearly applies yet. Give it time instead of reacting.

  • Keep

    It's converting, but hasn't cleared your scaling bar. Leave it running.

  • Scale

    It converts profitably. You get a specific budget increase to apply.

What you’ll get once Meta Ads + Shopify are connected

  • A clear KILL, WATCH, KEEP or SCALE call for every ad, with the reason spelled out.
  • Spend, purchases, revenue, CPA and ROAS side by side, using your Meta Ads and Shopify data.
  • A recommended action for each ad, like a new daily budget or a pause.
  • Your own rules: start from the Standard Strategy, then tune it to how you advertise.

How it works

01

Connect your data

Link your Meta Ads account and your Shopify store. AdVerdict reads your real spend, orders, and revenue.

02

Set your rules

Use AdVerdict's default strategy or set your own thresholds for spend, CPA, ROAS, and purchases.

03

Get a decision, with a reason

Every ad is checked against your rules and given a clear call — kill, watch, keep, or scale — and why.

KILL

Know when an ad should come off.

Ads that have spent enough without meeting your rules get flagged clearly, before they keep draining budget.

WATCH

Know when there isn't enough data yet.

New or low-spend ads are marked as still collecting evidence, so you don't act on a call that isn't ready.

KEEP

Know when an ad deserves more time.

Ads that are working but not yet proven get a hold, not a shrug.

SCALE

Know when it's time to increase budget.

When an ad clears your bar for purchases and CPA, AdVerdict tells you it's a scaling opportunity.

Use our Standard Strategy, or make it yours

Every advertiser has their own rules for when to kill, keep, or scale — from a course, a mentor, or hard-won experience. AdVerdict ships with sensible defaults you can fully customize to match how you actually work.